How do you handle the traffic that comes to your blog?  How do you know what is traffic and what is not traffic?  One of the most asked questions among bloggers is "How much traffic do you get?"  Part of this is an egotistical measure and part of it is relative to where you end up on the food chain of blogs.  We have recently made a template change and are making similar changes to our site.  We have a new logo, colors, and layout.  All of this is fine and good, but when I went back to looking at my traffic, I couldn’t figure out where to go.  I had a little link before that I clicked and it took me to my nice magic metrics reader where I could spin an algorithm in my head and tell if I need to tweak content or number of posts or other things.  Suddenly, after our change, my button went away.  It’s as if they took my eyes from my head.  I can’t see a thing.  Sure, I can read comments and I can look at server stats, but the tool I was using showed me who was coming, and what they were reading and I could tell if it was Google or Yahoo that was delivering all of those search queries and what the search was they used to get to my site.

Traffic is an important thing in the blogosphere.  I rely upon it as though it were air or food or water.  Without it for very long, and I am dead in the water.  I’m sure we will have this plugin and the other information back on the forefront of my blogging metrics but for now, can somebody spare a glass of water and some bread?

Tags: blog traffic, hits, Google, Yahoo, blog metrics

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