Today in Business Week Online, Karen Klein writes about whether blogging is meant for your small business.  In the article she mentions a discussion with Josh Hallett of Hyku and she discusses the idea that blogs are time consuming:

What are some of the drawbacks to blogging? The major one is time. Blogs must be updated frequently — several times a week, if not daily or even several times a day — in order to hold readers’ attention. “Depending on the situation, small-business owners either have [no time] because they’re constantly working on their businesses, or it’s the only resource they have since there are no hard dollars associated with it,” Hallett says.

This is the exact reason a small business needs a professional blogger.  Someone that can post quality content on the blog about the small business owner’s company and the mission and strategy of the company.  Many of our bloggers can provide news, related topics and information in many different niches with many different angles and expertise.  This is exactly why a blogger is a position necessary for the small business owner.  They cannot pay a full time employee often due to their size or other restrictions.  A blogger for hire is a great fall back strategy.

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