I am one of those that every year during this time laments the last 12 weeks of NFL Football and looks back on what could have been or what might have been in my fantasy football league.  Apparently, I am not the only one that is joining in this ritual.

In a recent article I read at Marketing Vox:

Sixteen million adults are expected to compete in fantasy football leagues this year, up from fourteen million in 2005, CNET reports. Fantasy football’s growing popularity is a boon to host sites, such as CBS Sportsline, Yahoo, and ESPN.com. ESPN says its traffic for September was up over 17 percent from September 2005 totals, and executives credit the site’s fantasy football leagues as being the prime driver of the increase.

Websites that host popular leagues benefit not only from a surge in traffic but also from the time that each user spends online. Fantasy football players tend to pour over statistics online, looking for any advantage they can gain over the competition. The Fantasy Sports Trade Association (FSTA) estimates that each player spends three hours a week researching players. Those are the kind of stats that sites like to show off to advertisers.

I was curious after reading the article as to how many Fantasy Football Blogs are out there and what professional bloggers are doing to capture some of this audience.  I performed a cursory search.  I then visited each blog on the first page of results. Some appear to do it for the pure joy of talking football. Some of the other sites appear to understand the power of traffic and earnings. 

I only know of one network that has put out the word for a professional blogger, but it seems to me that if you wanted to earn some decent money via blogs and fantasy football, it might make sense to add a Fantasy Football Blog to your stable of blogs making advertising dollars.

Tags: Fantasy Football, Blog Revenue, Blog Earnings, Marketing Vox, ESPN, CBS Sportsline, Yahoo,  professional bloggers

Powered by Qumana