They call him their Community Evangelist.  After only a year of experience, Mario Sundar has now taken over the position as a professional blogger with LinkedIn.  One year sounds like a very short period of time to become the lead blogger for a company such as LinkedIn, but in real world time, one year is basically a veteran.  Mario was brought into the blogosphere by another blogging evangelist and a blogger I have been reading for a long time, Jeremiah Owyang.  Jeremiah is also a lead blog evangelist for PodTech.  Jeremiah states:

What’s his mission? watch his video
I informally interviewed Mario on video, you can watch as he explains his purpose as a Customer Evangelist, Congrats Mario and congratulations LinkedIn, you’ll now have a better connection with customers, communicate more effectively and continue to put a human face on your company, you couldn’t have picked anyone more friendly and genuine than Mario.

Perhaps not more friendly, but they could have picked someone more Genuine [okay I agree that was shameless, but I couldn't resist].  I can see this position becoming more of a regular job for the likes of the early adopters, especially in the tech area and the other areas of companies that have a better handle on online marketing and advertising.  Once the position becomes tested over time, it will become certainly more mainstream.  Now is the time to practice your craft of blogging, so that more opportunities can be found by veteran bloggers!  Good Luck Mario, and thanks for preaching the blogging gospel Jeremiah.

Tags: Community Evangelist, Professional Blogger, Mario Sundar, Jeremiah Owyang, PodTech, Genuine, online marketing, online advertising, hiring bloggers, business blogging, LinkedIn