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“I’m too busy to blog.”
We hear this statement from quite a few business owners. It is not an excuse why they don’t want to set up a blog, it is just the truth. Many small business owners or even medium sized business owners have no way to keep up with the maintenance of a blog in the big picture of their marketing, PR and advertising plans. It may fit in the monetary budget, but the time budget just won’t permit. John Paul-Micek of Advanced Business Blogging has a stellar article on how business owners have no time to be blogging. John states that blogs are basically for three reasons:
If you’re a busy business owner, then all that a blog is to you — is a tool. A tool to get:
- Targeted traffic
- To build a qualified prospect list
- And to make more sales!
This is an excellent point, although I am not sure that is all a blog is good for considering the number of other areas it can relate to your business. Overall, his point is correct–blogs are merely a tool, a publishing tool that allows you to provide content on a website related to your business. John goes on to say:
Providing solutions to people who are looking for answers, when they are looking for those answers is what business owners are (or should be) concerned with. NOT posting on some schedule annointed with holy oil by ‘they-that-are-the-blogosphere.’
Great point John. I don’t think that a schedule is necessary, but as we all know, content is king, and for our blog (tool) to function at its optimum, I like to see 1 post per day. That might be very difficult for most businesses. In fact it’s difficult in my business and I’m the blog evangelist and blogging professional. As you can see, I have a whole staff of bloggers, 41 upon last count, and 3 partners in my business, and we can’t seem to keep up with a 1 post per day schedule and complete the tasks necessary to actually make money. I should also note in our defense that we have about 15 blogs between us that we regularly update and not just one business blog. That number does not include the blogs of clients. As is stated in the title here, business owners are busy people, and blogging can and is time consuming. We decided to eliminate the problem for businesses and we can provide a professional blogger to provide information about your business to the people that matter, your customers and better yet potential customers. Consider hiring a professional blogger to allow you to join in the blogosphere. We can give you that extra help you need in order to be a player in the world of blogging. Don’t let time be a factor in your decision to gain those extra contacts and customers.
Tags: John Paul-Micek, Advanced Business Blogging, Blog SEO
6 Users Commented In " “I’m too busy to blog.” "
So, where does one find a blogger when they are too busy to blog on their own site. I seem to have this need but no idea where to begin…
Clearly you can argue the case that business owners don’t have time to blog. Which then sets up a case for hiring professional bloggers. But I find the approach too sweeping , very un-nuanced in terms of the realities of business and the different personalities, styles and objectives of business owners. Yes, a professional blogger can take the burden off the business owner. But I would have to ask, is that business owner too busy to talk to customers, is she or he too busy to work “on” their business or to talk to staff or colleagues, is he or she too busy to talk to their own kids? As a business coach I know that “I’m too busy” may well be true but is often not the real story. As a blogger I’m not sure the person who is perennially “too busy” is my ideal client.
I’m busy looking for a new job but I don’t see any businesses looking for professional bloggers. I don’t see any job openings for bloggers or job descriptions that mention blogging even when they list every other possible technology skill. Also, I cannot find any web sites for job seekers devoted to blogging. I found this web site will looking for such a site.
Good writers ought to be worth their weight in gold if business really got the message that well written content is the key to search engine optimization, not keyword stuffing.
I’m using my blog to market my web developer skills. I just describe what I did or learned that day and hope some other web entrepreneur looking for that kind of work to be done finds my journal entry. I have created a compiled HTML Help file of my technical notes. It now contains over 400 web pages of useful information. That gives me a large pool of material to publish!
I’m into writing for forums, websites, blogs and SEO for more than 2 years. Please let me know if anyone need my services.
Deepak,
My company is looking for somebody just like you. But how do we contact you?
I am also actually lookin gfor blog writting ………how can i do it by paid let me know
