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Google Adsense Makes Professional Bloggers Scramble
Jennifer Slegg has posted about the updated terms of service for using Google Adsense on blogs, and this has many professional bloggers scrambling to make sure their blogs are in compliance with the new rules. Google updated a number of key areas and Jen has a good compilation with analysis.
It appears that Google will be cracking down on the use of advertisements that uses their style to make the use of multiple ad networks seamless. After all Google holds the lion share in the marketplace, and they want to keep it that way. As Jen stated:
"I can completely understand why Google is doing this, they are the leader in this space (and the leader by a very significant amount) and most publishers will stick with AdSense and ensure they are in compliance. I don’t think this is something that YPN or Microsoft ContentAds (when they launch) would have been able to pull off first. But this decision could impact them significantly, because most publishers will use their highest CTR color scheme on AdSense, and use the "different" one on YPN or other ad network."
The war for the use of consumer generated content is one to the death and Google has always wanted to be the leader in this regard. It will be interesting to see how other ad networks respond to the new rules set forth by Google and how they will try to capture the market share Google seems to want all on its own. As long as it continues to be the leader in the arena they can just about right their own ticket when making the rules of how to use their ads. If they begin to slip in performance and payouts to bloggers, they may need to soften their policies but for the moment they are the ad provider with their boot on the necks of all professional bloggers relying on Adsense for their incomes.
It is not clear when and how they will police their terms of service and the new rule changes. With sweeping changes made to the rules of use and the number of blogs using their service, it may take an army to keep up with the reported abuse as well as their own surfing as they walk their beat and determine if professional bloggers have complied with the changes.
Tags: Jennifer Slegg, JenSense, Google Adsense, Google, Yahoo, Advertising Networks, YPN, Blog Revenue, Professional Bloggers
2 Users Commented In " Google Adsense Makes Professional Bloggers Scramble "
This is quite interesting. It’ll be interesting as to how they clarify details about competing ads when it comes to image and video ads. Obviously, contextual/text is one thing to make noticeably different, but how do you make the ads “different” when it is just a photo?
That’s a good point as well Scott, but I am thinking that professional bloggers can work out these details as the rest of the community decides in what fashion they will comply. My advice to professional bloggers would be to place a border around ads be they contextual of image, and be specific about who is producing the advertisement. As you know I’m not the technical person so I’ll be with the rest of the sheep in this regard.
