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Blogads Sells The Farm!
Posted on December 10th, 2005
Published in Uncategorized
Perhaps not in the sense that everyone else thinks, but they sold the largest block of ads to MSNBC according to Blogads President, Henry Copeland. I received this information from Henry in an email regarding the purchase and he stated:
This is a nice way to end 2005. To give you some personal context, this is biggest blogad buy ever — 800 blogs. This is more ads than Blogads.com sold in the entirety of 2003. (The previous record was held by Audi, which ordered ads on 286 blogs last spring.) I’ll leave it to the media mavens among you to figure out the larger ramifications, but for me this is just a darn pleasant way to end a good year.
This is truly the largest ad purchase I have heard of for blogs, and I think it will be the wave of the future as companies want to get their message in front of the people surfing the internet and reading blogs. He went on to state in his email:
Finally, I’m fuzzy on the details of this, but there may be some opportunity for bloggers to interact with one of the NBCites (Keith Obermann on online viral weirdness, Rita Cosby on porn and Joe Scarborough on internet addiction) as they pull together the shows. If you are interested, write me and I’ll try to put you in touch with the NBC person who floated this idea.
I sent Henry an email indicating I was interested in the interaction opportunity. I hope to hear from the NBC contact and if contacted I will make sure to blog the results of the conversation, and perhaps more details on the details.
Technorati Tags : Henry+Copeland, Blogads, MSNBC, Blog+Advertising, Keith+Obermann, Rita+Cosby, Joe+Scarborough, NBC
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