Most businesses, large or small, these days, have a website.  Many businesses paid a lot of money for a professional to design and create their website, in fact.  Those websites are often very beautiful, well-designed, and full of working links that lead to other businesses.  The business owners are quite satisfied with their purchase of a fancy website, and are quite content to leave the website as it is, indefinitely!

The problem with that is simply this:  Google will only crawl over a static website a few times before deciding that the website is dead.  All the strategically-placed keywords in the world won’t help a static website after a few Google crawls.

If a business is going to get its online presence noticed, that business is going to have to set up an ever-changing website, ie a blog.  That blog, in order to attract Google hits and customers, will have to fulfill several criteria:  it has to use the necessary keywords – not only use them, but use them differently with every post; it has to have good, solid, grammatically-correct, properly-spelled writing about current subject matter directly pertaining to the product or service, and it has to change several times a week.  That way, Google will continue to place it high when a potential customer searches for something that is relevant to a keyword in the post.

Some business already have an employee with good writing skills and the knowledge base necessary to put together a good marketing post every few days, but most businesses need to hire a professional.

Jim Turner, here at Bloggers For Hire, knows how to set your business up with the perfect writer.  He’s done it for many businesses, and he can do it for yours.

It’s all up to you, really.  Do you want your business’ online presence to be dead in the water as far as Google is concerned, in spite of that really expensive static website you bought, or do you want your online presence to be fresh and exciting and ever-changing and climbing higher and higher on Google’s first page every month?

Your call.

Most small businesses, and by “small” I am speaking of cottage industry businesses – people who make fudge in their kitchens and jewelry in their dens – as well as a business with employees, that is simply small, with a product or service that is advertised almost entirely by word of mouth or a blog, produce some of the best, most carefully made, most creative things on the market today.  Gorgeous, affordable one-of-a-kind jewelry, baby clothes, wooden toys, costumes, tailored clothing, foods, webpages. . . these individualized things are all over the place, but how does a person FIND them?  What’s the best way to SELL them?

What big factory can even BEGIN to compete – workmanship-wise – with a skilled jeweler, or cook, or inventor, or designer who puts a great deal of HIMSELF/HERSELF into each one-of-a-kind product?  Quantity doesn’t beat out quality, not now, not ever.

The problem is, how do these small-time entrepreneurs get the word out about their products or services?  Newspaper and magazine ads are prohibitively expensive, radio and television ads aren’t always appropriate and are costly as well.  Ditto for catalogues.

The best way to advertise anything these days, in my humble opinion, is by putting your business online and making sure a blog is part of your web design.

Many businesses pay a lot of money to have a fancy web page, but the fact is, Google will only crawl over a static page a few times.  It’s the BLOGS that get the attention from Google, because blogs change daily, and each time Google crawls over it, the blog will be perceived as something new, thus guaranteeing another crawl tomorrow.

Each business has key words which help customers find its web page, and those key words must be placed differently with each post.  It doesn’t take long before Google will start sending searchers to a particular web page each time a certain key word is typed into a search page.

It’s also important that a business’s blog be well-written, and contain interesting, relevant content.  All the great key words in the world can’t compensate for a poorly-written blog.   Yes, spelling and grammar DO count, in a business blog.

It behooves any business, the huge booming ones and the small ones, to hire a blogger to write the blog.  A good blogger knows how to use key words strategically, and a good blogger knows how to put together content that holds a reader’s attention while giving the reader the information he/she needs.

A good blogger will increase your business.  A good blogger will make sure Google recognizes your business’s name and all of its key words.  A good blogger will bring hits to your site.

You can get a good blogger right here at Bloggers 4 Hire.  Jim Turner will see to that.  He’s the best.

I have been getting a number of calls and emails recently from a large number of companies that are wanting to hire a blogger to get that needed content on their website, but a few savvy companies are also asking about community outreach.  Community outreach is a part of the professional blogger’s repertoire.  Bloggers for many years have known that when you are a blogger part of your job is to build your readers, to increase the subscribers to your site, and to provide a way to grow your community.  You must go out and seek out new people to know you are there and to come and join your discussion.

This is the mistake that many bloggers make when they come to me and tell me that they want to be a professional blogger.  They are great at copy and great at the written word, but that is where the skills end.  One of the things I like to see in my bloggers is not just that they can generate quality content and provide those needed words on the page, but I like to see how they interact with their readers.  I also like to see how they interact within their communities or in their niche.  Are they commenting on other sites, joining in threads in forums, microblogging on the sites like Twitter or otherwise doing more than their standard blog post? These are the important questions I like to have answers for when I respond to potential clients about their inquiries about the bloggers networking abilities and their skills.

If the potential customer or client has not asked those important questions themselves, I also like to educate them on these realities.  Bloggers are more than just writers.  You are not paying for their prose alone or the fact that they understand grammar and spelling, but you are also paying for that special skill known only to the most prolific bloggers and those that have influence–they participate.

[Photo courtesy of Andyrob}