Dear Business World:

You do know that a regularly updated business blog tells your customers and potential customers that you’re right on top, cutting edge, of what’s going on in your particular field, right?

You are also, I’m sure, aware that Google will crawl over a static website (one that is never changed) only a few times before it labels  it “dead” and doesn’t figure it into a search any more.

Perhaps you could benefit from a reminder that a constantly updated company blog translates to an up-to-date page of stats, facts, experiences, etc, that will influence people to go with your business or shrug and go elsewhere.

Before you shell out thousands to have an “expert” create a fancy, dancing, colorful company webpage THAT NEVER CHANGES, you really ought to call Jim Turner (303-678-0608) and ask him about about hiring a professional blogger who knows how to make your EVERCHANGING company blog into a genuine, reliable, helpful page that customers know is up-to-date and accurate.

Prices and dates on a static page are usually wrong.  Prices and dates on an ever-changing company blog are accurate.  Think about it.  Your customers and potential customers certainly are.

Most businesses, large or small, these days, have a website.  Many businesses paid a lot of money for a professional to design and create their website, in fact.  Those websites are often very beautiful, well-designed, and full of working links that lead to other businesses.  The business owners are quite satisfied with their purchase of a fancy website, and are quite content to leave the website as it is, indefinitely!

The problem with that is simply this:  Google will only crawl over a static website a few times before deciding that the website is dead.  All the strategically-placed keywords in the world won’t help a static website after a few Google crawls.

If a business is going to get its online presence noticed, that business is going to have to set up an ever-changing website, ie a blog.  That blog, in order to attract Google hits and customers, will have to fulfill several criteria:  it has to use the necessary keywords – not only use them, but use them differently with every post; it has to have good, solid, grammatically-correct, properly-spelled writing about current subject matter directly pertaining to the product or service, and it has to change several times a week.  That way, Google will continue to place it high when a potential customer searches for something that is relevant to a keyword in the post.

Some business already have an employee with good writing skills and the knowledge base necessary to put together a good marketing post every few days, but most businesses need to hire a professional.

Jim Turner, here at Bloggers For Hire, knows how to set your business up with the perfect writer.  He’s done it for many businesses, and he can do it for yours.

It’s all up to you, really.  Do you want your business’ online presence to be dead in the water as far as Google is concerned, in spite of that really expensive static website you bought, or do you want your online presence to be fresh and exciting and ever-changing and climbing higher and higher on Google’s first page every month?

Your call.

Most small businesses, and by “small” I am speaking of cottage industry businesses – people who make fudge in their kitchens and jewelry in their dens – as well as a business with employees, that is simply small, with a product or service that is advertised almost entirely by word of mouth or a blog, produce some of the best, most carefully made, most creative things on the market today.  Gorgeous, affordable one-of-a-kind jewelry, baby clothes, wooden toys, costumes, tailored clothing, foods, webpages. . . these individualized things are all over the place, but how does a person FIND them?  What’s the best way to SELL them?

What big factory can even BEGIN to compete – workmanship-wise – with a skilled jeweler, or cook, or inventor, or designer who puts a great deal of HIMSELF/HERSELF into each one-of-a-kind product?  Quantity doesn’t beat out quality, not now, not ever.

The problem is, how do these small-time entrepreneurs get the word out about their products or services?  Newspaper and magazine ads are prohibitively expensive, radio and television ads aren’t always appropriate and are costly as well.  Ditto for catalogues.

The best way to advertise anything these days, in my humble opinion, is by putting your business online and making sure a blog is part of your web design.

Many businesses pay a lot of money to have a fancy web page, but the fact is, Google will only crawl over a static page a few times.  It’s the BLOGS that get the attention from Google, because blogs change daily, and each time Google crawls over it, the blog will be perceived as something new, thus guaranteeing another crawl tomorrow.

Each business has key words which help customers find its web page, and those key words must be placed differently with each post.  It doesn’t take long before Google will start sending searchers to a particular web page each time a certain key word is typed into a search page.

It’s also important that a business’s blog be well-written, and contain interesting, relevant content.  All the great key words in the world can’t compensate for a poorly-written blog.   Yes, spelling and grammar DO count, in a business blog.

It behooves any business, the huge booming ones and the small ones, to hire a blogger to write the blog.  A good blogger knows how to use key words strategically, and a good blogger knows how to put together content that holds a reader’s attention while giving the reader the information he/she needs.

A good blogger will increase your business.  A good blogger will make sure Google recognizes your business’s name and all of its key words.  A good blogger will bring hits to your site.

You can get a good blogger right here at Bloggers 4 Hire.  Jim Turner will see to that.  He’s the best.

Valerie Miller of LVBusiness Press has an excellent article on Review Journal.com about how businesses are discovering the marketing power of blogging.

Gone are the days when big and small businesses dismissed the idea of a web log (blog) as insignificant and as having no “pull” or influence on a client or customer.  Bloggers for Hire has long known what incredible and lasting power a blog can have on a business.

Remember, the Google or Yahoo or MSN or Dogpile robotics will “see” a post only as many times as it changes.  A static website, while it might be a real looker and cost a fortune, doesn’t change, and those keywords will be in the same place every time the robots crawl over it.  After a few crawls, a static website will be seen as spam or dead space.  With a blog, however, a company’s keywords will move all over the page, causing the browsers to label it “fresh” every single day.  This is what makes a company’s page move UP in a brower search, and those keywords must change daily.

Big and small businesses pay out a hefty chunk of cash each month for regular advertising, but no magazine, newspaper, or television ad can begin to have the audience that a good, well-written, interesting blog can attract.  Businesses would save an awful lot of money by simply hiring a blogger!  (The really good, or really terrible, video ads usually end up on YouTube eventually, anyway!  Boring print ads are simply ignored. Bottom line:  money wasted.)

Savvy businesspeople are realizing more and more that their companies NEED a blog, and a blog requires a blogger.  Occasionally, the business will already have an employee who understands the blogging business but more often than not, a business will need to hire someone to do their blogging for them.  That’s where Bloggers for Hire can step in and save the day!

Blogging is a winner in many ways, both for the blogger and for the business.  A blogger will charge far less than a magazine or newspaper, resulting in tons of money saved while getting tons of money in new business.  The blogger is usually a stay-at-home parent, student, or someone who wants a part-time job, and he/she is happy to get a low hourly rate,  or a standard fee per post,  in return for writing in their pajamas at midnight.  Bloggers for Hire takes good care of its bloggers, while also helping businesses save a lot of money.

Bloggers also know and understand how to use other forms of social media, such as FaceBook, MySpace, Twitter, etc.  Many people who would NEVER buy a product based on an old-school print ad will be the first in line at the store after reading that a fellow blogger used it and liked it.  Social Media is a hotbed of subtle advertisements, based mostly on someone’s personal use of something.

Bloggers for Hire understands social media and blogging, and we hire bloggers who know how to promote a business or product using keywords and internet references.  Our bloggers are tech-savvy and are not only good with words; they also know how to make the proper connections for your product or business.

A business with a blog is a business that is telling its customers, “We want you to feel like a part of our company.  We want to share our thoughts and feelings with you, so you’ll know us inside and out.”  A business with a blog is tellings its customers that it has no secrets, and that it wants its customers to feel confident enough to share their opinions with the CEO, as well as their own personal friends.  And, of course, a good CEO will read the blog and occasionally make an appearance on it.

When people comment on a business blog, their comments will be acknowledged and answered, or forwarded to someone who knows the answer.

How many people will read a Press Release?  Not very many.  How many people will read about a real person who tried a product and liked it and lists the reasons why, along with a few things that need improvement?  Millions.  Put those opinions on a FaceBook post as well, with a few links and some shared keywords, and you’ve got something sensational.

Smart businesspeople have a blog.  The smartest of all, ask Bloggers for HIre to write it for them.

Oh, and it’s not just businesses with a product, or big businesses, that are well served with a blog; it’s the small businesses, as well.  A business that wants some attention, no matter what its size or goals, will do well to have a blog.  These days, that’s the best and fastest way to get customers to take notice of you.

A good blog and a good blogger can help that small business become a big business, and it won’t take all that long, either.

If you are interested in attracting customers to your business, contact Bloggers for Hire. We’ll do that for you.  In the meantime, read Miller’s article, either on the Review Journal or LVBusiness Press.