Beefing Up Your Company Blog
I have heard a number of companies that start blogs and they go very well the first few weeks of the life of the blog. You can see the passion and you can see the excitement behind those early posts, and then it starts to wane and they start to fall off in number and even the posts that come out on the published side are not much more than going through the motions. The problem is the honeymoon is over the the real meat of why they began the blog has left. So in the immortal words of the Wendy’s lady, “Where’s the beef?”
Mark Thompson has a post over at Search Engine Journal on “10 tips to Supercharge Your Blog’s Content“. It has some really good points in it especially the one about hiring a blogger. A blogger can be a great asset to your company when if comes time when the honeymoon is over and the blog begins to lack real content or staying with the analogy, the meat.
The Bloggers For Hire portion of his post states:
For some blogs this may be out of the question. If you simply do not have the funds to pay for professional bloggers, you can probably skip this section. Many of the best bloggers out there are the best for a reason and in return, require you to pay them for their services. However professional bloggers typically have a lot of experience in the industry, so they can add valuable content to your blog that will many times gain a lot of industry recognition.
My advice would be to maybe not find the most influential blogger in the industry, but to find someone with a few years experience that has written for a number of other blogs. You can probably hire these bloggers for $25-$50/post and it can be of very good quality. Also keep in mind the reach they may have socially. Usually these bloggers will promote their content on other sites as well, in turn getting you lots of additional traffic.
SEO firms know that with good quality content comes better SEO results.
Mark is right on the money with the idea behind hiring a blogger. He has a pretty good handle on the budget and the concepts. Mark is in the SEO world and those are the companies that understand beefy content most. SEO firms know that with good quality content comes better SEO results.
Hiring a quality blogger that can take your blog over and give it the attention it needs is crucial. If you want to talk to us about getting a blogger to take the mundane out of your social media marketing plan, contacts us. We can help and we know the process and the importance of good quality content. Consider us your blogging butcher! We can show you the meat.