Blogging and The Power of Your Network
It’s not always about your written words. Many bloggers write beautiful prose and inspire with their written words. I have often been persuaded to try a product just because the way it was explained to me in a blog post. That in itself is a powerful tool in being a professional blogger.
“…anyone can write.”
The problem is, anyone can write. Now before you go off and start slinging arrows at me, I’m the first to say I am not the writer in the cool kids group, this is what is told to me by C level employees of companies. They can find anyone to write, they want people of influence and large networks that can rally the troops.
In other words, they want to get people that are well respected and have large followings to be their professional blogger. I joked about this earlier on Twitter, when I sent a tweet stating that many companies open an email introduction with “how many of the top 100 bloggers on Technorati can you get to link to me and write about my company?” Of course, there is also this line taken directly from a recent email, “How soon can you get me featured on TechCrunch?”
“…with good content comes good customers…”
Companies want your reach and your influence. They are caught up in the metrics of numbers of followers, page views and mass broadcasting. If you have 10,000 followers you can send your blog post link to, they are suddenly interested. It is usually not about the content. I have been on the pulpit sending out the message that with good content comes good customers, but it is not the rallying cry heard from those that are hiring the bloggers. My advice to those looking to get into the world of professionally blogging for companies is to increase your reach. Be an influencer in the genre in which you write. it will help you get to the real work which is blogging for a living.
