Only Successful Bloggers Need Apply
It seems that there are many bloggers out there that believe that to be a professional blogger you only have to have a domain name a few extra moments in the day and the ability to put two sentences together. I am afraid that this is not nearly enough. If that were the case, I would have been John Elway. That is the metaphor for me being a professional football player. I played football I wore number 6, and could throw the ball 60 yards with ease. I was not on the shortlist for the Broncos however.
This job and career of blogging takes a talent. I spoke earlier about wearing hats and other job descriptions and that is all part of the fabric of being a professional blogger, but it takes more than handing over a business card that says, "Professional Blogger."
"…it takes more than handing over a business card that says, "Professional Blogger."’
If you already have a successful blog, you know what I am talking about. People like Brian Clark and Darren Rowse are not successful because they had cool URL’s to put up a blog and some adsense ads. They had a talent, they worked really hard and put in their time. I don’t want to scare anyone off and say, "you don’t have a chance," (just look at me for an instance as the anomaly) because that would not be the case. I will tell you that when I go to look at you as a candidate to represent a company as its evangelist or social media maven, community manager or whatever the title may be, I look to see how successful you are in your own niche or in your own backyard.
Being successful does not mean that you are holding up a check with your six figure earnings either. That would probably mean you are not applying to be a representative of a company, and I might be asking you for the job. I mean that you interact with your community. Don’t have a community? I’ll wait while you have you AHA moment. You don’t need to be a hall of fame quarterback, but be able to run a huddle. Sorry, I tend to speak in sports metaphors.
Photo via Examiner.com
Tags: Professional Blogger, Blogging Jobs, Blogging Careers, Social Media Managers, Community
