A Copywriter Does Not A Blogger Make

I often talk about the job description of a professional blogger and when people ask me about that description, they ask if this the job of a writer, a networker, a advertiser or a web designer?  My response to them is usually along the lines of, "Yes."  It gets the same reception as when your lawyer responds to your all important Yes or No question with "It depends."  Most professional bloggers wear many hats. I was reading recently over at SEOmoz.com and they discussed some of the same issues about getting a job as an SEO copywriter.  Ms. Langdon in the piece writes a disclaimer:

"This post is a fairly simple checklist for copywriters who need to be able to walk the SEO walk. It’s pretty top level but I’ve made sure to link out to essential resources."

I would argue that copywriters cannot jump in and swim in the blogging pool.  Blogging is a skill that can be taught yes, but to say that a copywriter is a good blogger is a false statement in my opinion.  Yes, over time they can be trained in the ways of being a blogger like most of us were trained in being a blogger. I will also say that not all bloggers are good copywriters.  I myself am not the person you want teaching copywriting 101.  My grammar is poor, my spelling is often worse and I never seem to have the proper words to get across what I am wanting to say.  Good copywriters are a great commodity.  Copywriters often make some of the best professional bloggers that is true as she states:

"Content is king. Another tattoo for the back of your eyelids. And, crucially, this is why you’re getting hired to write about your Top 10 Favourite Bond Villains. Content that ranks on search means content that ranks naturally in the search engines."

"Content is King has been the war cry of all SEO professionals…"

Content is King has been the war cry of all SEO professionals and certainly someone that is good at make that their kingdom has a leg up on their competition.  This post is written from the perspective of copywriters and from the SEO point of view which are two very important segments in our world as professional bloggers.  I would say that this is not only a post that should be read by the person looking for a blogging job, but also for the person that is hiring a professional.  These are some points that should be covered when you are offering a job to a blogging professional. 

photo via Joe Shlabotnik

Tags: Professional Bloggers, Hiring Bloggers, Copywriting, Blogging, Business Blogging, Business Bloggers, SEO