Hiring a Blogger To Be Your Community Manager
Deb Ng has experience as a community manager and I know of other community managers as well in other companies and they all have one thing in common, they are excellent bloggers. Deb recently wrote a blog post about community managers and how not to treat them when in an employment situation. This is a good post and over all sketch at how companies should look at the position. Don’t set you community manager up to fail is the gist of the post and to blindfold them and handcuff them it is really tough to do your job.
Bloggers are natural conversationalists. They need to be able to keep up with the conversation and contribute to that conversation. The thing they most need is knowledge of the subject and they need to have things to discuss, they need to have answers and they need to have expertise in what the conversation entails. If this is not something that a social media manager or community manager offers, one they should be talking about you or your company and two they are ultimately going to fail at their job.
Tags: Deb Ng, Community Managers, Social Media Managers, Bloggers, Hiring Bloggers
