A Blog Post Begging For A Link: Do Your Marketing Skills Need Help?

2009 February 19
by Genuine

If this post was nothing more than a “link bait” post, I fell for it hook line and sinker.  I just had to point everyone in the direction of John Chow’s blog where a guest post by professional blogger David Risley puts to post a great article about how professional bloggers and certainly in my opinion bloggers that want to blog for pay from others should also be marketers.  This is a great statement:

I think the simple truth of the matter is that most bloggers suck at marketing.

“I think the simple truth of the matter is that most bloggers suck at marketing. They just don’t understand it. The traditional model of “post often, throw some ads up there, cash the checks” is a VERY slow road to a full-time income. That isn’t marketing.”

This is a great look at how I vet my bloggers and how I see them as marketers.  What are they doing to market their blog.  Those skills transfer over to being a great professional blogger. Are you a professional blogger that knows about how to market?

Tags: , , ,

from → Blogging as a Marketing Tool, Business Blogging, Professional Bloggers

5 Comments leave one →
2009 February 20
Shawn permalink

Think this is true to a point, but there is also the issue of the fact that bloggers don’t really market like traditional marketers. If they did, they would be trying to figure out what kind of compelling image to put on a billboard to burn their client’s product or service into the minds of passing motorists. Instead, bloggers, like other social marketers, should be having conversations–not one way, but two way–about the products they are promoting.

2009 February 20
Jim "Genuine" Turner permalink

Excellent point Shawn but I should say also that what you describe is the new marketing. I should also point out that I believe listening is the new marketing which is the beginning of any new social media campaign. You describe what we have learned to be old school marketing, and we are now seeing the next generation of online marketing. Great point.

2009 June 29
izmir matbaa permalink

Thasnk

2009 August 27
Titanium permalink

Shouldn’t the title read, “A Blog Post Begging For A Link: DO Your Marketing Skills Need Help?”

2009 August 27
Jim "Genuine" Turner permalink

Titanium, of course you are right on the money with that one. I will get that fixed.

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