Hiring A Blogger As "Chief Conversation Officer"
I was reading through my feeds and ran across a piece by John Jantsch at Duct Tape Marketing on companies needing to hire Chief Conversation Officers. Jantsch says:
“This year’s next position for many small business should be a conversation officer – someone in charge of the story.
That officer could be employed to create, curate and sometimes manipulate the conversations that must be coming from your company.”
This is exactly what I have in mind when I talk to companies that are looking to hire a blogger. A blogger has to have all of the tools and traits John mention in the post there. Thanks John for discussing this issue. i am a proponent of this position for all companies just as you are stating that this is a position that companies should look to fill as we head into the new year and beyond. I agree this is soon becoming a must have in your organizational chart.
