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Hiring A Blogging Professional Can Bring “Killer Content” To Your Company Blog

December 4, 2008


I am often asked by many clients and companies that I consult with about blogging, “Do I link out to my competition?” In a word, absolutely. I want to keep in that fashion with today’s post. There are just some blog posts that need to be brought to the attention of readers, and my competition (more like a colleague or partner in crime) has written such a blog post that needs to be read by you my readers. Chris Brogan writes today about “40 Ways To Deliver Killer Blog Content.” Being as it is, and Chris’ regional dialect, I would have guessed he would have called it “Wicked Blog Content”, but I digress. Chris talks about getting a jump on your New Year’s Resolution:

This is your chance to get out there and kick ass. ~ Chris Brogan

“You can make your New Year’s resolution almost a full month early. Here’s what you can commit to for 2009: you’re going to have a killer blog. You’re going to write the kind of blog people post, tweet, link, and even print to stick up on their office wall. Your blog in 2009 is going to be the kind of blog that people use to power their own change. This is your chance to get out there and kick ass.”

Chris is right of course. Now is the time to get ready for the 2009 year of new business. Many companies are just now gearing dow for the year and ending 2008 budgets and plans, but are also looking ahead to 2009 and new programs and campaigns. If you are a blogger that is producing ‘Killer Content” then you too can be ahead of the game when companies go looking for that perfect blogger or social media evangelist.

If you are a blogger you should pay attention to this post and learn the 40 ways to deliver “Killer Content.” As a company looking to hire a blogger, you should and can expect your professional blogger to bring to the table this type of expertise.

I will be in Miami next week speaking on a panel put together by Rick Calvert of Blog World Expo, and Chris Brogan will be on the panel with Rick and I. I am looking forward to spending a little time with Chris and picking his brain a little more on what I still think should be how to produce “wicked cool content.”

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