A Good Blogger Will Put Your Small Business On The (Google) Map
Most small businesses, and by “small” I am speaking of cottage industry businesses – people who make fudge in their kitchens and jewelry in their dens – as well as a business with employees, that is simply small, with a product or service that is advertised almost entirely by word of mouth or a blog, produce some of the best, most carefully made, most creative things on the market today. Gorgeous, affordable one-of-a-kind jewelry, baby clothes, wooden toys, costumes, tailored clothing, foods, webpages. . . these individualized things are all over the place, but how does a person FIND them? What’s the best way to SELL them?
What big factory can even BEGIN to compete – workmanship-wise – with a skilled jeweler, or cook, or inventor, or designer who puts a great deal of HIMSELF/HERSELF into each one-of-a-kind product? Quantity doesn’t beat out quality, not now, not ever.
The problem is, how do these small-time entrepreneurs get the word out about their products or services? Newspaper and magazine ads are prohibitively expensive, radio and television ads aren’t always appropriate and are costly as well. Ditto for catalogues.
The best way to advertise anything these days, in my humble opinion, is by putting your business online and making sure a blog is part of your web design.
Many businesses pay a lot of money to have a fancy web page, but the fact is, Google will only crawl over a static page a few times. It’s the BLOGS that get the attention from Google, because blogs change daily, and each time Google crawls over it, the blog will be perceived as something new, thus guaranteeing another crawl tomorrow.
Each business has key words which help customers find its web page, and those key words must be placed differently with each post. It doesn’t take long before Google will start sending searchers to a particular web page each time a certain key word is typed into a search page.
It’s also important that a business’s blog be well-written, and contain interesting, relevant content. All the great key words in the world can’t compensate for a poorly-written blog. Yes, spelling and grammar DO count, in a business blog.
It behooves any business, the huge booming ones and the small ones, to hire a blogger to write the blog. A good blogger knows how to use key words strategically, and a good blogger knows how to put together content that holds a reader’s attention while giving the reader the information he/she needs.
A good blogger will increase your business. A good blogger will make sure Google recognizes your business’s name and all of its key words. A good blogger will bring hits to your site.
You can get a good blogger right here at Bloggers 4 Hire. Jim Turner will see to that. He’s the best.
