Are You A Professional Blogger? What’s Your Job Description
I have been telling lots of bloggers that they too can become professionals and be paid a wage for their blogging. As a hobbyist blogger, what is it that you are doing to be a blogger? Are you just putting words on a page and hoping people will show up? Believe it or not, many companies are doing just that, putting a blog on their site and waiting to get rich off the process. If you are a blogger and you believe in that doctrine I am the first to call you out. There is no quick way to stardom as it relates to blogging. Putting words on a page are a part to the overall picture but I can scrape content and call it good. That is not the case when wanting to be successful.
Bloggers are a special breed. They know how to be successful as a community builder and as a marketer, advertiser and PR person for their blog. They wear all those hats and more. They are in effect, the CEO, CFO, CTO and all other C level employees of their blogs. This is invaluable to companies. A person that knows social media and can implement that knowledge into a use that benefits the blog, the company and its future. This is a skill that cannot be passed down to the communication department, the PR department, or to that intern in the mail room with a MySpace account. A blogger or a professional blogger must wear many hats. I call them social media managers as they wear any hats and have many functions. What do you consider your job description as a professional blogger?