Hiring Bloggers Gaining Steam

Hiring a blogger is not all that different from hiring a full-time marcomm staffer or a professional copywriter, IMO. They can be gotten at all salary levels, but “you get what you pay for” is still the order of the day.

Jim — Clearly, there’s going to be a range, based on the market involved and the level of expertise and education necessary to get the job done, plus of course whether blogging is all that the person would be expected to do. I’m hesitant to put hard numbers down, but certainly the top part of the range would extend into six figures.

Frankly, I am a little surprised to hear that companies are looking for full-time blogging help. If anything, I’d expect that a bigger number of companies would want someone on their existing staff to assume the role as part of their responsibilities, perhaps augmented with some part-time outside help.

Maybe I’m just thinking too small!

–Lux

So what about the semi-business hobbyists (like myself) who do not want to pay (or unable to pay) bloggers a fixed salary or flat fee per post?

I’d love to be able to share revenues and successes of my blogs with bloggers in six figures or close to that … but, only if they help me earn it .. Are there any bloggers out there that still believe there is opportunity to earn money long-term? Or, is everybody buying into all this crap that they have a chance to earn $3k-$8k per month salary from some businesses – because some recommendation from a blogger or other blogging company …

And if it doesn’t work out?
… Don’t worry .. if it doesn’t seem worth it after some time then fire them and find a new one.

Wow. Talk about a bad business decision that would be.

I hear you on that $3.16 .. and even I subconsciously am trying to get my blogs to at least close to the $100 level before I would ask a blogger to walk in and take over one of my sites! (although, a lot of my sites are closer to the $3.16 level).

That is a good question. I’m hoping the answer is partly in the publicly available stats showing growth and interest and, publicly availaby earnings graphs that shows that yes, it might have been $0.10 six months ago, but it was $0.20 five months ago, $0.40 four months ago, $0.80 three months ago, $1.60 two months ago and $3.16 last month .. and in the next six months if it can continue to double it will break $100 levels per month. Then, I would have to add to the answer that I am not concentrated enough to promote the site as efficiently while managing 50 sites, and one person managing one blog can shorten that 6-month time level with good content, passion and a learning curve with the whole blogging thingie, as both a hobby and potential part-time earnings base.

It’s a hard sell though.

Hart, your businessmodel is about passion in itspurest form. Someone that is willing to write blog posts they love to write for peanuts. Is their a big payoff in the end? Probably not. Unless that blog somehow gets a break.

This is not to say that the shrinkwrap software company Lux speaks of is not passionate, but the focus is different and perhaps the message.

The most common denominator of both business models is obviously to attract readers and have those readers convert, in either click throughs or sales or some other action.

I believe yours is the most difficult model and undortunately the less rewarding for the blogger. of course not all bloggers are looking for that monetary success.

Jim…just came across your post as I was working on something myself re bloggers and compensation. From my perusal of ads looking for “content producers” or even “bloggers” for their sites, there’s lots of differences not just in pay but what’s being asked of the blogger. I’ve seen ads that ask for everything from building the back end to creating daily content and monitoring posts and doing a bit of website content on top of it all. If that’s the case, then that particular blogger is going to be worth far more than even Marshall suggests.

And that’s a good strategy to ask them to calculate the time that their own employees will have to put into the effort. I’ll have to remember that one

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