Blogger Outsourcing–Is This A New Standard?
I have been following a small debate in forums and other online social meeting places and have been trying to keep track of the ongoing dialogue of outsourcing bloggers. Basically, when people begin to talk about outsourcing, the discussion drifts to paying people very small wages for work performed that would normally be higher priced if kept within a company. More specifically, outsourcing has been tied to very poor economy countries such as India and Philippines and others. In fact, outsourcing is what we here at Bloggers For Hire are doing on a daily basis. We make it affordable for companies to have a full time blogger and a social media manager.
I ran across an interesting interview of my friend Jeremy Wright, CEO of b5media, that I thought I would pass along to our readers here. One question and answer I really thought hit it out of the park was:
Should corporates hire people exclusively for the purpose of blogging?
That is certainly a direction some corporations are starting to go ? whether it?s Blogger Relations team members that exist as part of marketing, or Social Media professionals who work in sales or corporate communications.
On the other side, some companies are simply training their sales/ marketing/ PR/ communications teams on blogging principles so that they can engage in the activities themselves (instead of having dedicated folk).
Ultimately, the best mix will depend on each company?s corporate culture and whether an individual champion for blogging would work best or a properly trained team would.
Jeremy Wright is certainly a guy that would know how to answer that question, he has been in the blogging world more than most.
Check out the interview, as I think Jeremy is always spot on.
We have seen companies both large and small trying to understand the “blogging principals” as Jeremy refers to and we have helped them by allowing them to test the water a little and have a temporary employee of sorts, sit behind the keyboard and allow them to see how it works in real time and in real life. It is a unique opportunity to be able to pilot a program for your company and to see how the world of blogging could impact your company’s communication, PR and advertising areas.
Outsourcing is becoming more popular as we all begin to live more in the virtual world. Companies are able to hire a person that doesn’t need to spend all day in a cubicle farm but perhaps a couple hours in the evening or morning providing good quality content and a voice for their company blog. This person can also be hired for much less than a full time employee with the accompanying price of benefits and taxes and all the other things that come with employing a blogger.
