Pay For A High Priced MBA or a Low Cost Professional Blogger?
I recently ran across a post by Hillel at Jackson Fish Market regarding thoughts on hiring a blogger instead of trying to find a high priced MBA to spend all your money on a marketing campaign. I think the advice given to his friend that wanted to hire someone to handle a marketing campaign was solid advice.
Instead of hiring this person you could hire a “blogger plus”. In other words… you start a blog targeted at your target audience. It’s not about your offering per se… It’s from your company and all about the trials and tribulations of being a member of your target audience and what they spend their time doing. In fact, the best person would be a former member of that audience talking about how hard it is. Someone with personality and excellent communication skills. In addition to furious blogging (I mean 3-5 short posts per day, 5 days a week) they would troll discussion boards and forums targeted at your audience making several relevant posts a week. They could also do podcasting and videoblogging if they had interesting ideas that would best be expressed in those forms. The url should be it’s own, and not a subdomain of your main site. The blog would be “brought to you by Your Company”
This is exactly the pitch we give to many of our companies that approach us for our help in a marketing campaign through the use of professional bloggers.
Tags: Blog Marketing, Hiring Bloggers, Professional Bloggers, Social Media, Social Media Marketing
