A "day in the life" of a Corporate Blog Professional
Stephan Spencer a fellow contributor at Business Blog Consulting, discusses what makes a corporate blog. He calls out Woot.com for their corporate blog. Stephan echoes ( there is that word again) my sentiments:
I expect their blog to be absolutely killer! Unfortunately, it’s anything but. For the most part, it’s merely a copy-and-paste of their product-of-the-day descriptions. Attention retailers: Product description copy does not make for acceptable blog posts.
Getting back to the idea that blogging is not quite as easy as some might think, I comment on the post trying to be witty and satirical myself in how I pictured a blogger at Woot.com and their rough day at the office:
Blogger: Hi Frank, nice game last night huh?
Frank: Yeah Mary, I can’t talk about it right now I am preparing for that board meeting and I have yet to get all my spreadsheets done and I have yet to get it collated and fashioned for presentation. I have been here since 5:00 a.m.
Blogger: I’ve had a rough time of it recently too Frank. My Control + C and Control + V buttons have been down all week. I have had to hand code all of that content after right clicking since Monday. I’m told it will be up and running again by next Monday.
Frank: That’s rough Mary. Hey can you hand me that stack of data over on the floor? I need to make sure it is in my report.
Blogger: Sorry Frank, the IT group is here to look at my problem. I have to go, and I told my husband I would pick up the kids after I deposited my paycheck. Did you get the Christmas bonus this year? Wow, who knew production was up 26% huh? Good luck on that presentation!
Attempting to drive home my point and looking in the mirror at my own day as it unfolded today, I added a short quip to the foregoing in the comment:
Okay, am I the only one seeing the old crew from SNL doing that skit? Whew I spent a long time on that comment, I need some coffee, and return to my feed reader. See you guys later. Rick have you sent the advertising revenue share this month? My kid wants one of those new Mac book things.
I should probably add a note in here for my own protection, and to keep Rick out of hot water with the IRS, and further, to make you understand how hard it is to blog everyday. I actually have made exactly $0 as a contributor to Business Blog Consulting, and my kids are too young to want one of the Mac thingies. I also want to add that I’m not really sitting here in my pajamas with my fuzzy slippers on…I left those by the coffee maker.
Tags: Stephan Spencer, Business Blog Consulting, Woot.com, professional blogger, corporate blogger, Mac
Powered by Qumana
