Herman Miller Are You Listening?
A classic example of a service we provide as professional bloggers. A very influential blogger is asking for recommendations for a new office chair. As I read through the post and the comments I began to wonder whether someone at Herman Miller or any of its competitors was reading the same thing. Do they know what is going on and the conversation that is taking place? I ran off to the Herman Miller site to see what I could find. The first thing that was obvious, is they did not have a blog. Okay perhaps I am somewhat biased in that respect, but nonetheless, they should have one.
They have a media page with some contacts, but what about their company news? Okay, they seem to have a form I have to spend time to fill out and then they have all of this information about me I was not wanting to give. A nice RSS feed for their press releases would be a dynamite addition without of course having a blog to discuss news. I searched their site hoping to find a blog mention. Actually, they offered to allow me to speak to a human which I add in the plus column.
Technorati produced over 5,000 posts about the "Aeron Chair", and "Herman Miller" produced a whopping 10K+ in results. This is just scratching the surface of what I could gather given the proper time and motivation. I’ll keep an eye on Darren’s post to see if perhaps a Herman Miller employee or a PR representative might make comment. Perhaps a competitor will show up to provide their input. In any respect, this is a good case study for businesses thinking about what might be happening in the blogosphere. It just so happens we do offer this Collaborative Intelligence™ to our clients. If you happen to find this and are from Herman Miller, kudos to you. If not, perhaps we need to talk to you about your Collaborative Intelligence™ campaign.
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