How Popular Are Social Networks?

Not that we couldn’t tell how important social networks were by the amount of money being shelled out for these types of networks, but as far as their popularity, it looks like they are garnering all the attention.  According to the online competitive intelligence service called Hitwise, 1 in 20 of all web visits in the month of September were to social networks.  It is indicated and reported by Marketing Vox that this is nearly more than double the share of traffic at this time last year.

How important is it for companies to realize that the future of business lies in the bosom of the Internet?

Some 2.4 percent of September visits to websites in the Shopping & Classifieds category came directly from MySpace, an increase of 83 percent from March 2006. Sites in other industry categories receiving increased traffic from MySpace in that period were Telecommunications, Banks and Financial Institutions, and Travel.

The Marketing Vox article quotes LeeAnn Prescott, director of research at Hitwise:

"The use of social networking, photo hosting, and online video websites represent a significant shift in online user behavior…"

If you haven’t been hit over the head by us online strategists, with an online marketing strategy to keep up with the consumer use of the web, it may be too late.  These social networks are snapping up all the early adopters and these people will influence the way the people that follow will use their time, money, and how they play and work.  It’s time to start your strategy for your company to hop on the wave.  It’s not too late, but why wait until you have to play catch up to the rest of your competition?

Tags: Hitwise, Marketing Vox, Social Networks, Web 2.0, Online Marketing, Business Blogging, Competitive Intelligence

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