I woke up from a bout with the flu that I have been battling since Sunday, and looking through my RSS feeds I came upon an article written by Kevin O’Keefe, the guru of law blogging, and I had to jump into the comment section and leave my 2 cents. Kevin is talking about a article he read about blogs being a passing fad, and I address this with my comment:
Kevin,
I must say I have your back on this one. Being in the legal field myself since 1985, I have known some very great legal minds that I respect and admire. If they had blogs, I would subscribe in a second to their RSS feeds just to read their latest thoughts. I too would like to hear their thoughts on a subject more than just the few times they write for the Bar association publication.
I use RSS feeds for legal research. If we have cases involving certain facts, I can get real time news from around the world based on an RSS feed. I can get thoughts on things that other people only dream about knowing because they are brought right to my computer by my search feeds. Who wouldn’t want to know about something that occurred across the country with facts similar to yours before anyone else?
As to blogging, we are only beginning to see them as a marketing tool. Perhaps you have a partner in a firm that specializes in a certain type of case. If he is known as the expert in his field about this type of case, he will be the first one that savvy clients search out. Who wouldn’t want an expert in some class action suit working on their case? People who think blogging is a fad have not seen their power at work.
I hire bloggers out to companies that cannot for whatever reason, be it money or resources, do it for themselves. Now I have an admission, I am a three man shop and my marketing budget could be spent on an afternoon lunch with a client. I have a blog, and let’s say you wanted to find info about hiring a blogger. We go to search engine Google and type in “hiring bloggers”. You’ll find me as the number 1 search engine referral. I spent $0 on SEO and $0 on PCP campaigns, yet I get lots of people wanting my service because I’m the expert in the field that comes up first in the results. That my friends is POWER. Sorry to take up so much space but I think you touched upon something very important and I have been in bed for 3 three days and needed to break loose of my funk.
Jim Turner
www.onebyonemedia.com
www.bloggersforhire.com
I felt so passionate about my position I had to post it here as well. When I see pronouncements about blogs from marketing experts, it sometimes amazes me their ignorance and the lack of knowledge about the power of blogging. My friend Dave Taylor coined the phrase “Findability,” although I would argue that I used it first I just didn’t publish it like he did, and in the future of marketing for any business will be whether your customer or client can find your business and can engage your business. If they can’t find you, your business is not going to survive. Blogging will help you not only survive but will put you out front of the rest of the competition. Is your competition blogging? If not, get a head start and beat them to the punch..
Tags: Kevin O’Keefe, Law Blogs, Blog Marketing, Hiring Bloggers, Dave Taylor, Findability
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