"I'm too busy to blog."
We hear this statement from quite a few business owners. It is not an excuse why they don’t want to set up a blog, it is just the truth. Many small business owners or even medium sized business owners have no way to keep up with the maintenance of a blog in the big picture of their marketing, PR and advertising plans. It may fit in the monetary budget, but the time budget just won’t permit. John Paul-Micek of Advanced Business Blogging has a stellar article on how business owners have no time to be blogging. John states that blogs are basically for three reasons:
If you’re a busy business owner, then all that a blog is to you — is a tool. A tool to get:
- Targeted traffic
- To build a qualified prospect list
- And to make more sales!
This is an excellent point, although I am not sure that is all a blog is good for considering the number of other areas it can relate to your business. Overall, his point is correct–blogs are merely a tool, a publishing tool that allows you to provide content on a website related to your business. John goes on to say:
Providing solutions to people who are looking for answers, when they are looking for those answers is what business owners are (or should be) concerned with. NOT posting on some schedule annointed with holy oil by ‘they-that-are-the-blogosphere.’
Great point John. I don’t think that a schedule is necessary, but as we all know, content is king, and for our blog (tool) to function at its optimum, I like to see 1 post per day. That might be very difficult for most businesses. In fact it’s difficult in my business and I’m the blog evangelist and blogging professional. As you can see, I have a whole staff of bloggers, 41 upon last count, and 3 partners in my business, and we can’t seem to keep up with a 1 post per day schedule and complete the tasks necessary to actually make money. I should also note in our defense that we have about 15 blogs between us that we regularly update and not just one business blog. That number does not include the blogs of clients. As is stated in the title here, business owners are busy people, and blogging can and is time consuming. We decided to eliminate the problem for businesses and we can provide a professional blogger to provide information about your business to the people that matter, your customers and better yet potential customers. Consider hiring a professional blogger to allow you to join in the blogosphere. We can give you that extra help you need in order to be a player in the world of blogging. Don’t let time be a factor in your decision to gain those extra contacts and customers.
