Trying to Sell Your Blog – Not So Fast

There has been a lot of buzz lately about the sale of two major Blog Networks – Gawker Media and Weblogs Inc., and the talk is justified with the dollar signs that were passed their way. Bloggers heads are spinning with the possibilities that they are now presented with, but I am cautiously optimistic. Why is this? Possibly because my own site The Parental Olympian only gets 200 unique visitors daily. Not nearly the traffic needed to make it worthy of a sale, but my blog holds value.

There is this small glimmer of hope in the back of my mind that Professional Blogging may one day make windfall in my direction. I feel that it is a worthy goal, though often scoffed at, and not one that shall arrive easily. Selling your blog is the epitome of a long arduous journey for many. It can take months, if not years, to build the foundation and the success required to make this "sale" a reality.

Even with the high improbability of a blog sale, I know that if this is a goal of mine, that I need to work at it now and cover my bases. Darren Rowse talks about the "three ways to check your blog’s worth", but how can you calculate such a number when you just are starting out? Of course you can have high hopes for your blog and your writing, but in reality Gawker Media and Weblogs, Inc’s sales were a long time in the making.

Many large corporations are beginning to see the value in the blog, and thus blogs are garnering more and more attention. But with so many blogs in exsistence, how do you differentiate your blog from the bad? In one word – content, but content takes time and effort.

Jim Turner discussed that

Is it possible for a blog to be an overnight success? Generally speaking unless you take the world by storm, or perhaps your name is Britney Spears and you start a blog, the answer is a resounding “No”. Blogging is a long term commitment. How long of a commitment does it take to get results? My thoughts are a minimum of 8-12 months. This may seem like a long term commitment before realizing a return on investment. There are certainly situations where a blog is more successful in a short amount of time, but for the average blog for the average business, the investment has to be long term.

I agree, it is a long term deal, but much like the NFL, your contract is not guaranteed. Write well, think out your blog-plan, and take the journey of blogging one step at a time. One day, you too, may become a blogionaire.

Written by Scott Goldblatt AKA: "The Parental Olympian"

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