Blogging Badly
2005 September 30
I’m always amazed at the things blogs can be used for and how they businesses are making blogs a marketing tool. Blogs can be used for good and they can be used for evil. I consult all my client’s to use the blog as a tool for marketing and promoting, but use it for the good of the company. When I read about a blog that was used by a company for evil, I cannot sit by and not make an example of them as a company that does not get the message.
Suw Charman points out a transgression by a company that has used its blog to the detriment of another. I would consider this company to be using “black hat” techniques with their blog and blogging. Participating in the blogosphere is an important part of business blogging, but blatant abuse of that particiaption with the intent to increase page rank or as a tool of search engine optimization is wrong. I would like to see a suspension of this company from search engines until they understand the ethics of not only business, but certainly until their practices have been stopped.
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