Bloggers For Hire: The Ground Floor

In January of this year, only a short 8 months ago, Steve Rubel of Micro Persuasion writes in iMedia Connection

Hire a Blogger to Write a Custom-Published Blog: Many bloggers feel a higher holy calling to maintain their integrity by not outwardly endorsing products on their blogs. Nevertheless, they still might be interested in making a buck on the side. Consider enlisting a well-known blogger to write a blog for you either about your product/service or perhaps a broader subject that’s related to it. For example, if you sell enterprise antivirus software, you could hire an IT blogger to track this issue on a separate custom-published blog.

We too can provide a blog and blogger separate and apart from your company website to merely blog about your company. They can start a dialogue about you that provides great feeddback and an open discussion. This is a very inexpensive way to get the buzz humming about your company or product on the street! We have many well known reputable bloggers just waiting to start the buzz for you today.

Hire a Blogger to Work for You: If there’s a particular blogger you have your eye on who has truly achieved superstar status, hire him or her to work for you. Microsoft’s “investment” in Robert Scoble, who was hired 19 months ago because of his Scobelizer blog, has already paid off ten-fold through positive PR and online word-of-mouth. You get extra credit if you hire a blogger who was recently fired from another company for blogging.Now that blogging has gone mainstream, savvy companies would be wise to endorse bloggers. It’s cost effective and, if it’s done right, can offer a high return. I even bet that new firms will soon emerge to negotiate endorsement deals for bloggers, much like CAA does for celebrities. Now is the time to get in the ground floor while the fees are still low.

If you think its “the time to get in on the ground floor”, we are here to help. Oh yeah, the fees are low! Think about your advertising and promotion budget. How much did you spend last year? How much bang did you get with your buck?Thanks for the unintended plug Steve. You are now looking truly prophetic.

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