Along with the recent (and current) explosion of personal and business weblogs comes attention from some computer big-wigs. Bill Gates recently commented on what we already know to be true: Blogs are an important new tool with which to make connections with customers.

Blogging makes it very easy to communicate. It gets away from drawbacks of email and the drawbacks of a website. Eventually, most businesses will use blogs to communicate with customers, suppliers and employees, because it’s two-way and more satisfying.

More satisfying, indeed. What consumer doesn’t like the idea of a more personal connection to the big companies with which they do business?Hat tip to Kevin O’Keefe