Reading through the RSS feeds I missed over the weekend and I came across an e-book recommended by Niall Cook at Hill & Knowlton.  The book is called Capture. Deliver. Excel., and is written by Ilja van Roon.  Ilja makes a couple of great points in the introduction of the book:

In my experience, there are two reasons why organisations do not make optimal use of business writing. First of all, most aren’t adjusting quickly enough to the fact that stakeholders are becoming fed up with spin doctoring and corporate doublespeak. Employees, customers and investors are increasingly demanding clear communication and organisations unable to comply run the risk of alienating these crucial allies. 

Blogging can be an excellent example of how to eliminate the communication barrier for employees, customers and investors.  He goes on to say: 

You can use the principles in this book to communicate about leadership, change, culture and other strategic business issues. The principles will allow you to create a sense of shared purpose among stakeholders and capture valuable knowledge. The book also teaches writing strategies that you can apply to anything from simple memos to complex proposals. Mastery of this system will make you self-reliant, more insightful and more effective when it comes to business writing.

Anything that can make me more insightful and effective in my business writing is on my list of new reads.  Professional Bloggers and Business Bloggers should be reading how to better communicate through the use of their blogs.  It should be a book that would benefit any of us.