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RSS as a Retail eCommerce Tool for Product and Sale Updates
Is e-mail Marketing a thing of the past? With spam on the rise and spam filters blocking a large amount of content, many would say "yes", but what, then, is the answer? RSS or Real Simple Syndication can be. RSS has been popularized by its use on blogs, but has recently been seen as having […]
Hire Your Character
You have been selected by your company to head up their latest product’s marketing and advertising campaign. You’ve written and developed your company’s marketing and advertising plan and know it backwards and forwards. Within this plan you know that you need a blog to reach your goals. You have developed this whole campaign around a […]
One By One Media Launches Blogonomics Business Blog Cruise
One By One Media will be launching a unique business blogging conference for October 5-9, 2006. This conference will be the first of its kind, as the conference will occur on Royal Caribbean’s popular ship the Enchantment of the Seas.
“We, at One By One Media, believe that there are great conferences out there, but […]
Yahoo! and Movable Type … A Second Look
In a second look at the recent deal between Yahoo! and Movable Type, it takes me back to the issues that plagued TypePad a few weeks ago. Why will the Yahoo! hosted Movable Type package be any different? I expect that this will be a similar iteration of TypePad, but branded for Yahoo! This scares me. […]
Yahoo in on The Business Blog Game?
It seems that Yahoo! and Movable Type have teamed up in the blogging arena. According to Beta News, it seems that Yahoo! has taken a step in the right direction in realizing that, yes, blogs are a great marketing tool:
Yahoo and Weblog software maker Six Apart announced Monday that they are joining forces to […]
Watch Your Blog - Others Could Use It For Their Own Gain
In business many may claim that copying is the highest form of flattery, but I was not too flattered by what happened recently at The Parental Olympian. Everyone in business knows that you are your ideas and that businesses go to great lengths to protect those ideas and concepts because your business is usually founded […]
Build Your Business by Building a Blog For It
John Nardini of Denali Flavors wrote a wonderful article on Entrepreneur.com entitled “Create a Blog to Boost Your Business” According to John:
Since Denali’s main objective is to drive people to the Moose Tracks’ website, we measure the impact of the blogs by the effects on the main site. To date, the blogs have helped Denali […]
Solidify Your Reputation. Blog For Reputation Management.
You have spent months, even years building your reputation as a business. Why let it get spoiled by a resourceful blogger? I have shown that this can happen when I blogged on The Parental Olympian about the disaster that was the Olympic Cabinet Company and their botched customer service effort when building my kitchen. […]
How Many Posts Will Make Your Blog Viable Without Becoming Too Much?
There is another important aspect to building your blog with credibility, search engine optimization (SEO), and readership, and it encompasses the idea of how much is too much in regards to posting frequency. I have gone in all directions for this topic personally. My personal blog The Parental Olympian has seen major fluctuations in posts […]
The Future of Podcasting May Have Already Arrived
The Apple iPod has brought a great number of advancments to the world of portable music, but more importantly it has also brought to light recently the popularity and capability of a new form of blogging - the Podcast. With iTunes 5, Apple Computer brought Podcasting into the public’s eye with its support for […]
