My friend Ben, no he did not pay me to be his friend, submitted a review of a Data Deposit Box.  Yes, I am somehow contributing to the demise of the Internet by linking a ReviewMe.com review.  What I wanted to bring to light was the disclosure of Ben’s choice.  Unlike Darren Barefoot, Ben decided not to go with the "no follow" tag, but was clearly up front about his review and the payment he is receiving from the company.

This is a sponsored post, through the ReviewMe service. I accepted the review opportunity to get a feel for what it’s like, understand their service, and be able to explain my experience to you. It’s the first review request I’ve received, and I have to say I was pleasantly surprised to get it. But make no mistake, Data Deposit Box paid me to write this (although they have absolutely no say in what I write.)

Since I know Ben and I appreciate his work, I wondered how the review he posted would tip the balance for me to click to see the product.  Actually, I got about half way through his review and it turns out the product is a little geeky for my taste and it lost my interest. No customer earned here.  The good news for the company Ben reviewed is it garnered my attention.  If only for a moment, I saw what Ben had written, and made a decision quickly and without further thought.  I would venture to say Ben has more than a few friends, and I would also gather that they are perhaps a little more geek leaning than am I, but if one or two click to see the product, a PPC or CPA campaign has just been launched. 

I continue to follow the PayPerPost.com model as well as its sister ReviewMe.com as they work their way into the mainstream marketing arena.  Thanks for the disclosure example Ben, and since you got paid for it, you buy coffee next time!

Tags: ReviewMe.com, Data Deposit Box, Darren Barefoot, PPC, CPA, PayPerPost.com, Blog Marketing, Blog Advertising

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