Today I wrote about a company in crisis and making plans to deal with that crisis over at One By One Media. A discussion about making plans for your company blog when and if the time comes to deal with something that might be bad for you and your business. What other things are available to a company in crisis? Blog Mining and Internet Mining come to mind. All of our bloggers know and live everyday checking the stats pages for their blogs. Each have their favorites and believe me when I say there are a number of mining tools available for use in the blogosphere. Some of the more prominent tools are applications such as Technorati, Blog Pulse, PubSub to name just a few. These are important tools that can be used to find out what is being said about your company, especially during a crisis. Our bloggers usually have quick feedback on who is linking to their blogs or their blog posts, and they know the importance of links and the traffic they acquire. Knowing about that traffic and what is being said is a tool in their arsenal of professional blogging. If you have a product launch and that product for one reason or another fails or for some reason had a problem, you would be on the scene immediately to begin to address the problems that are being discussed online. You can’t control the conversation, but you can certainly be a part of it. Knowing what is being said about your company in crisis is a valuable way of stopping what could be a disastrous situation. Perhaps it is time to see what is being said about you. Do you have a company blog, but have no idea who is reading or who is linking to you? This is invaluable to your resources available through the use of blogging for your business. We can help you mine the blogosphere and the Internet to see what is being said about you, your company, and where the next crisis might be in your future.

Tags: One By One Media, Technorati, PubSub, Blog Pulse, Blog Mining

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